A stock market subreddit /r/WallStreetBets encouraged users to invest heavily in GameStop stock in response to the stock being a major target of short sellers. In late January 2021, stonks caught the attention of mainstream media due to its use during a “stock market war” over the stock of the video game retailer GameStop. Many people on Twitter commented on the financial news with stonks and stonks meme. For instance, the US stock market saw significant declines in early March during the coronavirus outbreak. By 2019, stonks was being increasingly used outside the context of the original meme to talk and joke about stocks online in various ways. The stonks meme spread in 2018–19, especially on Reddit. You gotta do what you gotta do $$$ from dankmemes In the case of stonks, the success of the misspelling may also be due to the fact that stonks sound amusing to many people. Thicc and smol are some other recent examples. These misspellings are often done to be humorous, playful, and ironic, among other reasons. Deliberate misspellings-such as rendering stocks as stonks-are popular in internet culture. (See our entry at dank memes.) The figure in the stonks meme is known as the Meme Man, a kind of recurring, stock character (like Wojak) in meme culture. In internet culture, the stonks meme is considered a so-called surreal meme, which is meant to be strange and absurd. The man is standing before a blue, electronic stock quotation board. The man’s head has been substituted with a plain, intentionally unusual-looking computer-generated head. The meme features the word stonks, in white, below an orange, upward-pointing arrow (indicating stock prices are increasing) next to a generic man in a business suit. The internet slang stonks is not related to the military verb and noun stonk, “to bombard with artillery” and “a concentrated bombardment by artillery,” respectively. Stonks is credited to a meme that emerged on a Facebook group, called Special meme fresh, in 2017.
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